very small firms, and some large ones too, have discovered how profitable
it is to retain Rene Gnam for an on-site workshop. At a convenient date,
he visits your office or a nearby facility you select. Your key marketing
people quickly learn what's working today, what's not, how to improve
their marketing strategies, copywriting, design, formats, offers...and all
other vital elements.
Some of the advantages you'll reap are:
- You slash your education investment by having Rene Gnam visit you
for a consulting workshop rather than fly all your important people to
a distant city and pay seminar registration fees and hotel costs.
- Your workshop becomes a consulting session as Gnam presents specific
strategies and tactics for your company's marketing.
- Your executives can ask questions on their immediate project
concerns and use Gnam's on-the-spot answers to finalize plans and
- Your previous, current, and future promotions can be reviewed and
critiqued, and standards can be adopted to make all campaigns more
You select the major topics for discussion -- self-mailers, envelope
mailings, lead generation, obtaining orders, back-end sales, catalogs,
database marketing -- and Rene Gnam tailors his presentation to your
marketing goals. When you call, Rene will suggest a list of topic areas
for your review.
Your executives can prepare a list of vital questions for Gnam to answer
on the spot, ranging from strategic positioning to nuts-and-bolts issues
like specific colors, perforations, spot gum, die cuts, tip-ons, teaser
headlines, subheads, letter copy, and response commands.
You may also devote part of his visit to consultation critiques of your
previous mailings or those that are currently in copy and design stages.
Rene Gnam will arrive the evening before the workshop, and start the next
morning at 8:30 or 9:00. He usually departs the morning after the
The workshop can be in your conference room or any room that's large and
comfortable enough to accommodate the people you have selected. Hotels are
fine too. A formal setting is okay, but not necessary.
Gnam has led such memorable activities:
in a barn for Miracle Span Buildings,
on a beach for Formula Race Car Magazine,
in an atrium for University Associates,
on the floor for Vocational Education Productions,
in an auditorium for IBM Canada,
in a private club for Furniture Today,
on a steamship for Association of Direct Marketing Agencies,
in a theatre for Ornette Coleman Double Quartet,
in a hotel suite for J.C. Penney Life Insurance,
on a hotel veranda for Regional Publishers Association,
in a factory for Gries-Dynacast,
overlooking an elk preserve for Group Publishing,
at his ranch for Tax Form Library, and
in conference rooms and hotel breakout rooms
It's usually a good idea to have flip charts, marker boards, or chalk
boards, plus a projector and screen. Oh yes, hot black coffee. Lots.
Rene Gnam will be happy to reserve time for your consulting workshop on a
tentative basis. Call or e-mail, and he'll let you know if the dates you
have in mind are available.
VERY GOOD COMPANIES
Your consulting workshop with Rene Gnam is an engaging, informative
occasion, loaded with pin-pointed recommendations to increase your bottom
line. You'll want Gnam to come back again, as many of these companies did:
AMERICAN HEALTH CONSULTANTS, Atlanta, GA
Subscription promotion workshop and critiques.
Atlanta, 7 executives
BALDWIN-UNITED CORPORATION, Cincinnati, OH
Three-days of basic to advanced direct mail sales
promotion techniques for insurance, pianos, drums, loans, mortgages.
Indianapolis, 43 executives from 11 subsidiary companies
BLUE CROSS/BLUE SHIELD, New York, NY
Half-day critiques of business sales campaigns.
New York, 9 executives
CHIROPRACTIC MANAGEMENT CORPORATION, Norcross,
Direct mail lead acquisition training.
Atlanta, 4 executives
DEE CEE LABORATORIES, Nashville, TN
Staff reviews for direct mail sales flyers and catalogs to
Nashville, 3 executives
DORN COMMUNICATIONS, Minneapolis, MN
Interactive workshop on direct mail lists, copy, design, consultation
Minneapolis, 6 executives
DUPONT CHEMICALS, Wilmington, DE
Interactive workshop on business-to-business marketing of agricultural
Baltimore, 3 executives
DYNAMIC GRAPHICS, INC., Peoria, IL
Direct mail marketing training workshop.
Peoria, 44 branch managers from 9 countries
EBSCO & VULCAN INDUSTRIES, Birmingham, AL
Two days training branch managers and promotion personnel on marketing
and follow-up campaigns for catalogs, binders, audio-visual supplies,
reference books, directories, subscriptions.
Birmingham, 30-35 executives from 8 countries, 4 times
GENERAL MOTORS, Detroit, MI
Two-day workshop on tailoring direct mail for dealer sales of GM and
Warren, 35 executives
GORHAM ADVANCED MATERIALS INSTITUTE, Gorham, ME
Interactive workshop on seminar promotion efforts.
Gorham, 9 executives
GRIES/DYNACAST, Spartanburg, NC
One-day workshop on acquiring sales leads via value analysis programs.
Lake Lanier, 18 executives from 11 countries
Two-day interactive workshop on marketing techniques
for Christian publications, lay leader manuals, pastor training
seminars, and overseas help missions.
25-30 executives, 3 times
HOTLINE MARKETING, Fort Dodge, IA
Two-day direct mail and magazine ad workshop, plus consulting on
follow-up programs and telephone sales.
Fort Dodge, 13 executives
IBM CANADA, Markham, ONT
Two-day direct mail copy/design course for marketing specialists and
Markham, 84 - 130 executives per visit
INTERNATIONAL COMPUTER NEGOTIATIONS, Orlando,
Staff training on direct mail value analysis seminars.
Orlando, Los Angeles...1 - 4 managers per meeting
KUNDBIBLIOTEKET, A/B, Gothenburg, SW
Direct mail marketing workshop and critiques.
Gothenburg, 14 executives
THE LIBRARY CORPORATION, Inwood, WV
Staff training workshops for lead acquisition programs for computer
Inwood, 6 - 13 executives per visit
MEREDITH CORPORATION, Des Moines, IA
Workshop on direct mail and mail order sales of books, magazines, real
estate, and insurance.
Des Moines, 33 staffers
NOVO INDUSTRI A/S, Bagsvaerd, DK
One day workshop/consultation for industrial chemicals sales
Wilton, 8 executives
PACIFIC NORTHWEST BELL TELEPHONE, Seattle, WA
Workshop for migration sales for Bell System member companies.
Seattle, 28 executives from 11 companies
PRACTICE MANAGEMENT SOCIETY, Orlando, FL
Staff training on direct mail response analysis.
Orlando, 4 - 22 executives per visit
PUBLISHERS PROMOTION & FULFILLMENT,
Two-day writing and design training for publication account executives
and subscription promotion creative staffers.
Birmingham, 12 - 27 executives each yearly visit
SCHOLASTIC MAGAZINES, New York, NY
Copywriting training for staff promotion department.
New York, 8 writers
SELWYN & ASSOCIATES, INC., West Hartford,
Direct mail training seminars for marketing clients.
Hartford, 14 - 20 executives per visit
SEMANTODONTICS, INC., Phoenix, AZ
Direct mail and database marketing staff training.
Phoenix, 11 executives
TRANS WORLD AIRLINES, Kansas City, KS
Interactive training for cargo marketing sales.
New York, 2 staffers
TILLINGHAST, NELSON & WARREN, INC.,
Keynote address, workshop on insurance marketing.
Itasca, 38 executives
UNIVERSITY ASSOCIATES, San Diego, CA
Training sessions for marketers of books, courses, and videos for
San Diego, 18 - 26 executives per visit
VOCATIONAL EDUCATION PRODUCTIONS, San Luis
Planning and review sessions for catalogs of veterinary film-strips
and books for professors and vets.
San Luis Obispo, 8 executives
WONDER STEEL MANUFACTURING, Mississauga, ONT
Training workshops for branch sales managers.
Toronto, Caledon Hills, New York, 2 - 34 executives per meeting
WORLD WIDE FORESTS, LTD., Richmond, BC
Mail marketing training sessions for advertising executives.
Vancouver, 4 - 10 executives per visit
9 Advertising Agencies
Staff training on direct mail list selection, copy, design, formats,
brochures, self-mailers, envelope mailings and sales promotion pieces for
their clients. Confidentiality requested by the agencies.