I returned from NSA imbued with a new spirit and heartened by new
knowledge which I already know will increase my bookings and help
educate my audiences.
The new spirit came from my discovery of a jovial but
serious-minded group of professionals who did not hesitate to share
their experiences and tips with a first-timer.
The new knowledge came from too many speakers to mention in this
review, but here's a smattering from my l2 pages of notes. At NSA,
Discovered that even a regular speaker
can gain helpfulness from others engaged in earning a similar
Picked up 44 specific points on
incorporating humor into a presentation (thank you, Dr. Charles
Jarvis) and another 23 from Bob Murphy who said he was only going to
make 7 points.
Tapped Earl Brodie for the important
differences in approaching association directors and corporate
planners for engagements.
Gleaned promotion subtleties for
speakers from Ed Foreman.
Explored new marketing ideas with
Somers H. White.
Chit-chatted daily with John Jay Daly,
Found that the top speakers, like Og
Mandino, are not unapproachable. Instead, they do want to assist.
Learned superior audience control and
contact techniques from Ed Mason, Ralph Archbold and Don Hutson.
Exchanged experiences with Allan
Exulted in the positiveness of Mort
Utley's stage presence.
Uncovered the value of humility from Ty
Compared promotion concepts with Nido
Learned acceptable methods of
self-promotion within a speech from Charles Jones.
Unearthed delightful voice ranges from
- Discovered from Dave Yoho how important it is to sometimes
surprise an audience with a personal disclosure that unites the
As with every large convention, there were some rough spots and
some so-so presentations, but there was no doubt about Bill
Johnson's ability to program and coordinate a truly helpful event.
Every speaker closes with an upbeat remark. In print, this remark
may not seem as powerful as it would if I were on stage, but it is
from my heart:
If 25% of the knowledge I acquired, 25% of the contacts I made,
25% of the techniques I discovered and 25% of the spirit I
encountered really do pay off, I will have obtained l0 times l00% of