Reprinted from Educational Dealer

Rene Gnam's 8 Reasons Why Direct Mail Marketing
Has Advantages that Make Sense for Small Companies


by Rene Gnam

1. MEASUREMENT
You can achieve greater measured results.

2. FLEXIBILITY
You can be as expansive as you wish or your mailings can be tailored to concise interests.

3. SELECTIVITY
You can zero in on almost any target audience and eliminate costly exposures to wasted audiences.

4. PERSONALIZATION
You can use a name any number of ways. You can also highlight your prospect's interests whether you mail to a consumer or businessperson.

5. RESPONSE
Direct mail usually achieves the highest percentage of response per thousand people reached, higher than any other advertising medium.

6. TESTING
You can only do limited testing in other media, but with direct mail, you have an unlimited opportunity to test so you can acquire considerable information on product acceptability, pricing, audiences, offers, copy approaches, and on and on.

7. PROFIT POSSIBILITIES
A customer acquired by mail remains a mail-oriented customer and can be sold to again and again, often without expensive sales calls by using highly-targeted and therefore, inexpensive direct mail promotions.

8. EXTENSIVE REACH
You may think your company is too small to compete with the giants. That's not so if you use direct mail.

 
 

Rene Gnam is an independent response marketing consultant

specializing in creative advertising techniques.

He can be reached at 813-407-8400

 or info@ReneGnam.com

Photo of Marketing Consultant Rene Gnam
 

Rene Gnam is a Marketing Consultant and Advertising Copywriter

 
logo for Rene Gnam

I'm usually in Florida, and here are the numbers:

FAX 813-475-4354      CELL 813-407-8400

You can reach me right now by e-mail:

Rene@ReneGnam.com

 
 

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